The Global Trap

The Global Trap  

U.S. paperback cover
Original title Die Globalisierungsfalle: Der Angriff auf Demokratie und Wohlstand
Country Germany
Language German
Subject(s) Globalisation
Technology and society
Publisher Rowohlt Verlag
Publication date 1996
Media type Print (Paperback and Hardcover)
Pages 351 pp (first edition)

Die Globalisierungsfalle: Der Angriff auf Demokratie und Wohlstand is a 1996 book by Hans-Peter Martin and Harold Schumann that describes possible implications of current trends in globalisation. It was published in English as The Global Trap: Civilization and the Assault on Democracy and Prosperity in 1997.

The book was a best-seller in the author's native Germany.[1]

In particular, the book is known for defining a possible "20/80 society". In this possible society of the 21st century, 20 percent of the working age population will be enough to keep the world economy going. The other 80 percent live on some form of welfare and are entertained with a concept called "tittytainment", which aims at keeping the 80 percent of frustrated citizens happy with a mixture of deadeningly predictable, lowest common denominator entertainment for the soul and nourishment for the body.

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See also

References

  1. ^ Hugh Aldersey-Williams (5 March 1998). "It's advertising, but not as we know it". The Independent. http://www.independent.co.uk/arts-entertainment/its-advertising-but-not-as-we-know-it-1148300.html. Retrieved March 30, 2011. "The new world of brands is not a pretty place according to The Global Trap: Civilisation and the Assault on Democracy and Prosperity, by Hans Peter Martin and Harold Schumann. The German best-seller outlines the scenario as companies react to new technology and globalisation. Ultimately, a few global brands will grow to dominate, driving down taxes, starving public services of funds. Nike is one of its principal villains."